If you want your internet blog to be more sustainable there is at least a three step process: plant, water and maintain the content.
Designing a sustainable website and blog is a lot like planting an organic garden. In order to make a blog and a blog post more sustainable there are three key steps to follow: plant the organic seed of the content, water the content with links , and maintain the content over time. With proper care it will flourish and grow.
Plant a Seed
The seed of any interesting blog is an idea. A blog is generally about a topic that appeals to a subset of people, such as breaking news or street style. That takes an idea for a blog to get going in the first place. Conceive the seed of an idea for a blog deep within your mind. Then embed it into the “soil” of the internet using coding and words.
You can’t just throw a blog idea out into the internet and expect it to grow. A shallow blog idea that is not well thought out or executed will fail to take root. Most blogs that are started fail within the first year due to poor planning, negligence or ineptitude. Proper execution is critical to planting a blog in the first twelve months.
At the same time a blog is not going to grow up overnight. Think of a blog as a slow growing tree other other organism. It takes many years of care to establish a garden and watch it flourish.
For example a beauty blogger might start out posting photographs of her looks on social media. To increase business she needs a homepage where clients can look her up. But there is so much competition she starts a beauty blog with daily posts that makes her site more visible to search engines. Then it goes viral and she starts her own makeup line and collaborates with the biggest beauty brands ever. All from the seed of an idea.
Water with Links
Once the first blog posts are up, you still need to go back and “water” them with links. This property is sometimes referred to as “link juice.” But really it is link water. The water has to flow through the index of the website like a beautiful web of streams with no unexpected blockage or pollution from yucky spam.
The website itself should be well organized and flow cohesively from page to page, link to link. This is the first step to watering the blog. When writing fresh content use reliable references from resources that are not going to corrupt your blog, bringing down it’s ranking in search engines. Practice back linking when you post in order to encourage the flow of link water. It will be filtered through the web pages and back out into the internet ecosystem.
It’s not watering the same way as one would water a plant. But rather it is more like setting up an irrigation system and keeping everything flowing to avoid losing the crop. No one will be able to see your web content if it is not connected to the internet ecosystem through a healthy, well balanced system of links.
Maintain the Blog
You don’t just plant strawberries outside once and then ignore them. Farmers and gardeners must maintain their crop if they hope for a bountiful harvest in the following year. You can’t just post a handful of blogs and forget about the website, or the page will not have the resources it needs to grow larger over time.
Even internet influencers and household names have to work on their blogs for at least a year to get going. Even then they would not be popular without administration and marketing to keep the web traffic streaming to the blog, and around the blog. And always there must be the replenishing and updating of the web content.
Digital marketing techniques are one way to keep traffic streaming into a blog. For SEO it is a good idea to keep the major social media accounts in activity with new and interesting updates, shares and posts. You could collect email addresses for regular newsletters and promotional email lists. A contest is a way to draw interest in a website.
Now that you see there are ways to make a blog more sustainable, there must be non-sustainable blogs out there too. This is known as spamming people with unethical web content, buying social media followers, embedding too many ads in landing pages and other black hat techniques to hideous to mention in this blog post.
The next Sustainability Blog post will be about non-organic blogging techniques that you should avoid.