To create an online ecosystem first you have to till the soil and plant the seeds of organic web content.
Before the advent of mass manufacturing and chemical engineering all farming was organic and nobody made a big deal about it. Somewhere along the line it became more acceptable to use chemical fertilizers than to use organic ones. Now more sustainable farming and SEO techniques are back in fashion.
1. Short Versus Long Term Effects
Factory farming might produce a high quantity of produce but then you notice that it has stripped the earth of all it’s minerals, the local wildlife is dying and the resulting vegetables don’t even taste that good. It is fundamentally better to build a following from the ground up so that the brand has a strong foundation. This concept of an online ecosystem is similar to the ‘business ecosystem‘ posited by Marco Iansiti and Roy Levien in the Harvard Business Review (2004). Do not jack up your numbers with bots or fraudulent techniques, because a new algorithm will come a long that takes you back to square one as soon as search engines find out it’s happening.
2. You Reap What You Sow
Organic produce tastes better, looks better and has a higher concentration of life giving nutrients. Before fast food and processed sugars, food was made the old fashioned way at home with real ingredients. It took longer to bake in the oven but afterwards what they got was a more delicious pie. People read more books and magazines back then because there was no internet, and they were written at more advanced reading levels, including actual poetry. Today the standard is to dumb down everything even though the literacy level is much higher. This is not necessarily the best strategy. Try writing words that real people are interested in reading and sharing.
3. It’s Better for Future Generations
Speaking of real people, everything that you have ever written on the internet is being preserved for history by virtue of it being recorded in the World Wide Web. It is the single greatest accumulation of knowledge man has ever known. If you post a bunch of trivial clickbait then in about 100 years you are going to be remembered as a really shallow person. On the other hand when you create web content that you are proud of each time, you are doing a good job as a writer. Your blog could be assigned as reading to future university students. Or it might be labeled as a cult classic like some of the greatest writers of the past centuries. In the same way sustainable, organic gardening and farming functions inside the ecosystem improving the environment for a better tomorrow.
If you plant the seeds of keywords nestled into landing pages and blogs, and then water them with the right links, and continue to do so, eventually you will have a beautiful organic website. Customers are hungry for real content that tastes good and makes them feel better. This will impress your brand in their minds much more clearly than aiming at the lowest common denominator, which can backfire and destroy your online ecosystem.