If a blog is sustainable and organic, then spam is considered to be like the pesticides in the gardening and farming community.
In the last blog post we talked about how a blog can be more sustainable. In the next post we will discuss why you should avoid pollution from spam on your website. Spam is like the pesticides of blogging. Although it has short term benefits, like a quick uptake in web traffic, eventually there are long term consequences when it damages the entire ecosystem. It’s like when pesticides accidentally kill every animal in the surrounding area.
There are certain things you should avoid when starting and running an organic blog, such as spam, bad links and misleading information. Black hat SEO techniques are considered to be not sustainable.
Things to Never Include in Sustainable Blogs:
- Spam – In a real garden pesticides are chemical applications intended to destroy common pests such as insects, fungi and rodents. But scientific studies have proven they have deleterious long term effects on the local wildlife. You could pollute your website by resorting to nefarious techniques such as click bait, ad spam and email crawling. Then it will be cut off from the internet and die sputtering and alone.
- Bad Links – You should also avoid linking your website to sources of spam. If you don’t spam pollution will drift downstream into your website and wreak havoc on everything it touches. Your blog will be labeled as spam in affiliation with a spammy website and your customers will not appreciate it. Few people want to go to a spam mill when they could hike in a beautiful national forest for free.
- Misleading Information – Making up stuff on the spot is not a sustainable blogging technique. For example a dermatologist’s SEO might claim that generic Neosporin should never be applied to the face, when really he is just hoping to increase business and fit in a certain number of keywords to the day’s quota. In reality antibiotic skin ointment can reliably be applied to contusions in the facial area. In the end the dermatologist looks shady and that costs them patients in the long run.
If you pump your website full of dirty pesticides it will kill all the Google bees, butterflies and whatever else insects they have crawling around. Not to mention the other search engines people use.
You depend on search engines to draw organic traffic to your website, so you can’t let that happen. A sustainable blog is a healthy website that depends on a larger ecosystem contained within the internet. In addition to supplying fresh, engaging content, you should avoid spam pesticides when running a sustainable, organic blog.
If this sounds like a lot of work. You might consider hiring a professional gardener or SEO specialist to do it for you.
The next Sustainability Blog post will take a closer look at organic blogging techniques.